Anua Niacinamide 10% + TXA 4% Serum

The Anua Niacinamide 10% + TXA 4% Serum is a brightening and skin tone-correcting serum formulated with Niacinamide (10%) and Tranexamic Acid (TXA, 4%) to reduce hyperpigmentation, dark spots, and uneven skin tone. This serum also helps with skin barrier repair and provides deep hydration, leaving skin smooth, radiant, and clear.

Key Ingredients and Benefits:

1. Niacinamide (10%):
   • Brightens skin tone and reduces the appearance of dark spots, acne scars, and hyperpigmentation.
   • Improves skin elasticity, hydrates, and strengthens the skin barrier.
   • Controls sebum production and helps with skin texture.
2. Tranexamic Acid (TXA, 4%):
   • Inhibits the production of melanin, helping to lighten stubborn dark spots and discoloration.
   • Helps even out skin tone, especially in cases of melasma, sunspots, and post-acne pigmentation.
3. Hyaluronic Acid:
   • Provides hydration by attracting moisture to the skin, keeping it plump and smooth.
4. Panthenol (Pro-Vitamin B5):
   • Soothes and calms skin, reducing irritation while maintaining moisture balance.

Benefits:

• Evens out skin tone and brightens dark spots and hyperpigmentation.
• Reduces the appearance of acne scars and melasma.
• Strengthens and repairs the skin barrier.
• Provides hydration and smoothness, leaving skin soft and radiant.
• Non-comedogenic, making it suitable for acne-prone skin.

How to Use:

1. When: Use in the morning and/or evening after cleansing and toning.
2. Steps:
   • Apply a few drops of serum to your face and neck.
   • Gently massage or tap it in until fully absorbed.
   • Follow up with a moisturizer and sunscreen during the day.

Tips for Best Results:

1. Consistency is Key: For optimal results, use daily and consistently for several weeks.
2. Sun Protection: Always apply sunscreen during the day, as both niacinamide and TXA can increase sun sensitivity.
3. Start Gradually: If you’re new to niacinamide or TXA, start using the serum every other day to avoid irritation, then increase to daily use.
4. Combine with Hydration: Pair with a moisturizing serum or cream to maintain your skin’s hydration and improve the serum's effectiveness.
5. Layer with Care: If you're using other active ingredients (like Vitamin C or retinol), alternate days to avoid potential irritation.