La Roche-Posay Pure Niacinamide 10 Serum

La Roche-Posay Pure Niacinamide 10 Serum is a lightweight, dermatologically-tested serum formulated to target dark spots, uneven skin tone, and redness. With 10% pure niacinamide as the key ingredient, it helps brighten skin, improve texture, and soothe irritation. The serum also contains hyaluronic acid and thermal spring water for added hydration and skin barrier support. Suitable for all skin types, including sensitive skin.

Benefits

• Brightens and evens out skin tone by reducing dark spots and hyperpigmentation.
• Calms redness and soothes irritation.
• Enhances skin hydration with hyaluronic acid, leaving skin plump and smooth.
• Strengthens the skin barrier and improves texture.
• Non-comedogenic and suitable for sensitive skin.

How to Use

• Apply to cleansed skin in the morning and/or evening.
• Dispense a few drops onto your fingertips and gently pat onto the face, avoiding the eye area.
• Follow with a moisturizer to lock in hydration.
• Use sunscreen during the day, as niacinamide enhances skin sensitivity to sunlight.

Tips

• Perform a patch test before full application, especially if you have sensitive or reactive skin.
• Pair with a gentle cleanser and hydrating products to maximize the serum's benefits.
• Do not mix with strong exfoliating acids or high-concentration actives in the same routine to avoid irritation.
• Use consistently for visible improvements in skin tone and texture.
• Store in a cool, dry place to preserve product efficacy.